Rosenbloom, Bert.
Marketing channels : a management view / Bert Rosenbloom. - 8th ed. - Australia : South-Western Cengage Learning, c2013. - xxiii, 660 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
9780538477604
2011940272
Marketing channels.
Marketing channels--Management.
HF5415.129 / .R67 2013
658.8/7
Marketing channels : a management view / Bert Rosenbloom. - 8th ed. - Australia : South-Western Cengage Learning, c2013. - xxiii, 660 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
9780538477604
2011940272
Marketing channels.
Marketing channels--Management.
HF5415.129 / .R67 2013
658.8/7