Marketing channels : a management view /
By: Rosenbloom, Bert
Material type:
BookPublisher: Australia : South-Western Cengage Learning, c2013.Edition: 8th ed.Description: xxiii, 660 p. : ill. ; 26 cm.ISBN: 9780538477604Subject(s): Marketing channels | Marketing channels -- ManagementDDC classification: 658.8/7
Summary:
Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.87 RO MA (Browse shelf) | Available | T0046308 |
Total holds: 0
Includes bibliographical references and indexes.
Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.