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What sticks :

Briggs, Rex, 1971-

What sticks : Why most advertising fails and how to guarantee yours succeeds / Rex Briggs and Greg Stuart. - Chicago : Kaplan Pub., c2006. - xxi , 275 p. : ill. ; 24 cm.

Includes bibliographical references( p. 259-265 ) and index.

ISBN: 9781419584336

LCCN: 2006015680

Subjects--Topical Terms:
Marketing.
Advertising.

LC Class. No.: HF5415 / .B666 2006

Dewey Class. No.: 658.8/4

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