What sticks : (Record no. 19927)
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000 -LEADER | |
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fixed length control field | 00829cam a22002774a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 060511s2006 ilua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2006015680 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781419584336 |
CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
AUTHENTICATION CODE | |
Authentication code | pcc |
LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .B666 2006 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/4 |
Edition information | 22 |
SYSTEM CONTROL NUMBER | |
System control number | (IMchF)fol11184542 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126095903.0 |
CONTROL NUMBER | |
control field | 52524 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Briggs, Rex, |
Dates associated with a name | 1971- |
TITLE STATEMENT | |
Title | What sticks : |
Remainder of title | Why most advertising fails and how to guarantee yours succeeds / |
Statement of responsibility, etc. | Rex Briggs and Greg Stuart. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Chicago : |
Name of publisher, distributor, etc. | Kaplan Pub., |
Date of publication, distribution, etc. | c2006. |
PHYSICAL DESCRIPTION | |
Extent | xxi , 275 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references( p. 259-265 ) and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Stuart, Greg, |
Dates associated with a name | 1959- |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 658.84 BR WH | T0046313 | 107.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 13/12/2012 | Kinokuniya | 107.00 |