What sticks : (Record no. 19927)

MARC details
000 -LEADER
fixed length control field 00829cam a22002774a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060511s2006 ilua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006015680
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781419584336
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B666 2006
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol11184542
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095903.0
CONTROL NUMBER
control field 52524
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Briggs, Rex,
Dates associated with a name 1971-
TITLE STATEMENT
Title What sticks :
Remainder of title Why most advertising fails and how to guarantee yours succeeds /
Statement of responsibility, etc. Rex Briggs and Greg Stuart.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. Kaplan Pub.,
Date of publication, distribution, etc. c2006.
PHYSICAL DESCRIPTION
Extent xxi , 275 p. :
Other physical details ill. ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references( p. 259-265 ) and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
ADDED ENTRY--PERSONAL NAME
Personal name Stuart, Greg,
Dates associated with a name 1959-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.84 BR WH T0046313 107.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 13/12/2012 Kinokuniya 107.00