Wunker, Stephen M.
Capturing new markets : how smart companies create opportunities others don't / Stephen Wunker. - 1st ed. - New York, NY : McGraw-Hill, c2011. - xxi, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. 239-245) and index.
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government.
9780071767446 (alk. paper)
2011008987
Marketing.
Creative ability in business.
HF5415 / .W87 2011
658.8
Capturing new markets : how smart companies create opportunities others don't / Stephen Wunker. - 1st ed. - New York, NY : McGraw-Hill, c2011. - xxi, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. 239-245) and index.
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government.
9780071767446 (alk. paper)
2011008987
Marketing.
Creative ability in business.
HF5415 / .W87 2011
658.8