| 000 -LEADER |
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| fixed length control field |
01127cam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110303s2011 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011008987 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071767446 (alk. paper) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.W87 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13617798 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095907.0 |
| CONTROL NUMBER |
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| control field |
52576 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wunker, Stephen M. |
| TITLE STATEMENT |
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| Title |
Capturing new markets : |
| Remainder of title |
how smart companies create opportunities others don't / |
| Statement of responsibility, etc |
Stephen Wunker. |
| EDITION STATEMENT |
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| Edition statement |
1st ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxi, 260 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 239-245) and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative ability in business. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |