Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. - London ; Sterling, Va : Kogan Page, c2004. - xv, 288 p. : ill ; 24 cm. - Market research in practice . - Market research in practice series. .
Includes bibliographical references and index.
0749442921
2004014622
Customer relations--Management.
Marketing research.
Database marketing.
HF5415.5 / .C6625 2004
658.8/34
Includes bibliographical references and index.
0749442921
2004014622
Customer relations--Management.
Marketing research.
Database marketing.
HF5415.5 / .C6625 2004
658.8/34