Consumer insight : how to use data and market research to get closer to your customer /
Title By: Stone, Merlin | Bond, Alison | Foss, Bryan
Material type:
BookSeries: Market research in practice series.Publisher: London ; Sterling, Va : Kogan Page, c2004. .Description: xv, 288 p. : ill ; 24 cm.ISBN: 0749442921Subject(s): Customer relations -- Management | Marketing research | Database marketingDDC classification: 658.8/34
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.834 CO NS (Browse shelf) | Available | T0027798 |
Total holds: 0
Includes bibliographical references and index.