Solomon, Michael R.
Consumer behaviour : buying, having, being / Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte. - 3rd ed. - Frenchs Forest, N.S.W. : Pearson Australia, 2013. - xix, 532 p. : col. ill. ; 28 cm.
Previous ed.: 2010. Includes index.
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
9781442553583 1442553588
Consumer behavior--Australia.
658.8342
Consumer behaviour : buying, having, being / Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte. - 3rd ed. - Frenchs Forest, N.S.W. : Pearson Australia, 2013. - xix, 532 p. : col. ill. ; 28 cm.
Previous ed.: 2010. Includes index.
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
9781442553583 1442553588
Consumer behavior--Australia.
658.8342