000 -LEADER |
fixed length control field |
01737cam a2200337Ka 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120308s2013 xna 001 0 eng d |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781442553583 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1442553588 |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)781576396 |
CATALOGING SOURCE |
Original cataloging agency |
AU@ |
Language of cataloging |
eng |
Transcribing agency |
AU@ |
AUTHENTICATION CODE |
Authentication code |
anuc |
GEOGRAPHIC AREA CODE |
Geographic area code |
u-at--- |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 |
Edition number |
23 |
|
-- |
658.8342/91 |
SYSTEM CONTROL NUMBER |
System control number |
(AuCNLKIN)000050137567 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095917.0 |
CONTROL NUMBER |
control field |
52726 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Solomon, Michael R. |
TITLE STATEMENT |
Title |
Consumer behaviour : |
Remainder of title |
buying, having, being / |
Statement of responsibility, etc |
Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte. |
EDITION STATEMENT |
Edition statement |
3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Frenchs Forest, N.S.W. : |
Name of publisher, distributor, etc |
Pearson Australia, |
Date of publication, distribution, etc |
2013. |
PHYSICAL DESCRIPTION |
Extent |
xix, 532 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
GENERAL NOTE |
General note |
Previous ed.: 2010. |
GENERAL NOTE |
General note |
Includes index. |
SUMMARY, ETC. |
Summary, etc |
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
Australia. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Russell-Bennett, Rebekah. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Previte, Josephine. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |