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Wirtz, Jochen.

Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. - 2nd ed. - Singapore : Pearson Education South Asia Pte Ltd., c2012. - 679 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9789810686185 9810686188

Subjects--Topical Terms:
Service industries--Marketing.

Dewey Class. No.: 658.8 513/2012