000 -LEADER |
fixed length control field |
00882cam a2200289 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
121009s2012 si a b 001 0 eng d |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789810686185 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9810686188 |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)800267684 |
CATALOGING SOURCE |
Original cataloging agency |
SINTU |
Transcribing agency |
SINTU |
Modifying agency |
QCQU |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 513/2012 |
|
-- |
658.8/599 |
SYSTEM CONTROL NUMBER |
System control number |
(AuCNLKIN)000050015039 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095920.0 |
CONTROL NUMBER |
control field |
52759 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Wirtz, Jochen. |
TITLE STATEMENT |
Title |
Essentials of services marketing / |
Statement of responsibility, etc |
Jochen Wirtz, Patricia Chew, Christopher Lovelock. |
EDITION STATEMENT |
Edition statement |
2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Singapore : |
Name of publisher, distributor, etc |
Pearson Education South Asia Pte Ltd., |
Date of publication, distribution, etc |
c2012. |
PHYSICAL DESCRIPTION |
Extent |
679 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service industries |
General subdivision |
Marketing. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Chew, Patricia. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Lovelock, Christopher H. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |