Godin, Seth.
Permission Marketing : turning strangers into friends, and friends into customers / Seth Godin. - New York : Simon & Schuster, c1999. - 255 p ; 20 cm.
Includes index.
The marketing crisis that money won't solve -- Permission Marketing : the way to make advertising work again -- The evolution of mass advertising -- Getting started : focus on share of customer, not market share -- How frequency builds trust and permission facilitates frequency -- The five levels of permission -- Working with permission as a commodity -- Everything you know about marketing on the Web is wrong! -- Permission Marketing in the context of the Web -- Case studies -- How to evaluate a Permission Marketing program -- The permission FAQ.
Describes the principles of Permission Marketing, a system of advertising geared only toward people who have signaled an interest in the product being promoted.
Adult Follett Library Resources.
0684856360 : $24.00 ($35.00 Can.)
98050352
Relationship marketing.
Marketing.
HF5415.55 / .G63 1999
658.8
Permission Marketing : turning strangers into friends, and friends into customers / Seth Godin. - New York : Simon & Schuster, c1999. - 255 p ; 20 cm.
Includes index.
The marketing crisis that money won't solve -- Permission Marketing : the way to make advertising work again -- The evolution of mass advertising -- Getting started : focus on share of customer, not market share -- How frequency builds trust and permission facilitates frequency -- The five levels of permission -- Working with permission as a commodity -- Everything you know about marketing on the Web is wrong! -- Permission Marketing in the context of the Web -- Case studies -- How to evaluate a Permission Marketing program -- The permission FAQ.
Describes the principles of Permission Marketing, a system of advertising geared only toward people who have signaled an interest in the product being promoted.
Adult Follett Library Resources.
0684856360 : $24.00 ($35.00 Can.)
98050352
Relationship marketing.
Marketing.
HF5415.55 / .G63 1999
658.8