| 000 -LEADER |
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| fixed length control field |
01945cam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
981125s1999 nyu 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
98050352 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0684856360 : |
| Terms of availability |
$24.00 ($35.00 Can.) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.55 |
| Item number |
.G63 1999 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
21 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
4982539 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093250.0 |
| CONTROL NUMBER |
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| control field |
19540 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Godin, Seth. |
| TITLE STATEMENT |
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| Title |
Permission Marketing : |
| Remainder of title |
turning strangers into friends, and friends into customers / |
| Statement of responsibility, etc |
Seth Godin. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Simon & Schuster, |
| Date of publication, distribution, etc |
c1999. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
255 p ; |
| Dimensions |
20 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The marketing crisis that money won't solve -- Permission Marketing : the way to make advertising work again -- The evolution of mass advertising -- Getting started : focus on share of customer, not market share -- How frequency builds trust and permission facilitates frequency -- The five levels of permission -- Working with permission as a commodity -- Everything you know about marketing on the Web is wrong! -- Permission Marketing in the context of the Web -- Case studies -- How to evaluate a Permission Marketing program -- The permission FAQ. |
| SUMMARY, ETC. |
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| Summary, etc |
Describes the principles of Permission Marketing, a system of advertising geared only toward people who have signaled an interest in the product being promoted. |
| TARGET AUDIENCE NOTE |
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| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
sears. |
| ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/bios/simon051/98050352.html |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Sample text |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/samples/simon031/98050352.html |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/simon033/98050352.html |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0631/98050352-t.html |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |