Chia, Joy
An introduction to public relations and communication management / Joy Chia and Gae Synnott - 2nd ed. - South Melbourne, Vic. : Oxford University Press, c2012. - xxi, 434 p. ; 25 cm.
Previously published: South Melbourne, Vic. : Oxford University Press, 2009, under the title, An introduction to public relations : from theory to practice / Joy Chia, Gae Synnott [editors.
Includes bibliographical references and index.
An Introduction to public relations and communication management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.--Publisher description.
9780195578607 0195578600
Public relations
Public relations--Australia
Business communication
Business communication--Australia
659.2
An introduction to public relations and communication management / Joy Chia and Gae Synnott - 2nd ed. - South Melbourne, Vic. : Oxford University Press, c2012. - xxi, 434 p. ; 25 cm.
Previously published: South Melbourne, Vic. : Oxford University Press, 2009, under the title, An introduction to public relations : from theory to practice / Joy Chia, Gae Synnott [editors.
Includes bibliographical references and index.
An Introduction to public relations and communication management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.--Publisher description.
9780195578607 0195578600
Public relations
Public relations--Australia
Business communication
Business communication--Australia
659.2