An introduction to public relations and communication management /
By: Chia, Joy
Title By: Synnott, Gae
Material type:
BookPublisher: South Melbourne, Vic. : Oxford University Press, c2012.Edition: 2nd ed.Description: xxi, 434 p. ; 25 cm.ISBN: 9780195578607; 0195578600Program: MMC930Subject(s): Public relations | Public relations -- Australia | Business communication | Business communication -- AustraliaDDC classification: 659.2
Summary:
An Introduction to public relations and communication management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.--Publisher description.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CH IN (Browse shelf) | Available | T0013833 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CH IN (Browse shelf) | Available | T0046999 |
Total holds: 0
Previously published: South Melbourne, Vic. : Oxford University Press, 2009, under the title, An introduction to public relations : from theory to practice / Joy Chia, Gae Synnott [editors.
Includes bibliographical references and index.
An Introduction to public relations and communication management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.--Publisher description.
MMC930