Mullins, John W.
Marketing management : a strategic decision-making approach / John W. Mullins. - 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr - Boston ; London : McGraw-Hill Irwin, c2008. - xix, 533 p. : ill. ; 26 cm.
Previous ed.: 2005. Formerly CIP.
Includes bibliographical references and index.
9780071101097 (pbk.) £41.99 0071101098 (pbk.) £41.99
GBA664191 bnb
Marketing--Management.
658.802
Marketing management : a strategic decision-making approach / John W. Mullins. - 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr - Boston ; London : McGraw-Hill Irwin, c2008. - xix, 533 p. : ill. ; 26 cm.
Previous ed.: 2005. Formerly CIP.
Includes bibliographical references and index.
9780071101097 (pbk.) £41.99 0071101098 (pbk.) £41.99
GBA664191 bnb
Marketing--Management.
658.802