| 000 -LEADER |
|---|
| fixed length control field |
01076pam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060718s2008 xxua b 001 0 eng |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA664191 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071101097 (pbk.) |
| Terms of availability |
£41.99 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071101098 (pbk.) |
| Terms of availability |
£41.99 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)013516739 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095946.0 |
| CONTROL NUMBER |
|---|
| control field |
53108 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John W. |
| TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
a strategic decision-making approach / |
| Statement of responsibility, etc |
John W. Mullins. |
| EDITION STATEMENT |
|---|
| Edition statement |
6th ed., international ed. |
| Remainder of edition statement |
John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston ; |
| -- |
London : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 533 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: 2005. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| GENERAL NOTE |
|---|
| General note |
Formerly CIP. |
| Institution to which field applies |
Uk |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |