Marketing management : (Record no. 20496)

MARC details
000 -LEADER
fixed length control field 01076pam a2200325 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060718s2008 xxua b 001 0 eng
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA664191
Source bnb
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071101097 (pbk.)
Terms of availability £41.99
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071101098 (pbk.)
Terms of availability £41.99
CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
AUTHENTICATION CODE
Authentication code ukblsr
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition information 22
SYSTEM CONTROL NUMBER
System control number (Uk)013516739
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095946.0
CONTROL NUMBER
control field 53108
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John W.
TITLE STATEMENT
Title Marketing management :
Remainder of title a strategic decision-making approach /
Statement of responsibility, etc. John W. Mullins.
EDITION STATEMENT
Edition statement 6th ed., international ed.
Remainder of edition statement John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston ;
-- London :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2008.
PHYSICAL DESCRIPTION
Extent xix, 533 p. :
Other physical details ill. ;
Dimensions 26 cm.
GENERAL NOTE
General note Previous ed.: 2005.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies.
Source of heading or term blcoll
ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.802 MU MA T0047087 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 23/01/2013 Donation 0.00