Marketing management : (Record no. 20496)
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000 -LEADER | |
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fixed length control field | 01076pam a2200325 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 060718s2008 xxua b 001 0 eng |
NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA664191 |
Source | bnb |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071101097 (pbk.) |
Terms of availability | £41.99 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071101098 (pbk.) |
Terms of availability | £41.99 |
CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Modifying agency | Uk |
AUTHENTICATION CODE | |
Authentication code | ukblsr |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition information | 22 |
SYSTEM CONTROL NUMBER | |
System control number | (Uk)013516739 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126095946.0 |
CONTROL NUMBER | |
control field | 53108 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Mullins, John W. |
TITLE STATEMENT | |
Title | Marketing management : |
Remainder of title | a strategic decision-making approach / |
Statement of responsibility, etc. | John W. Mullins. |
EDITION STATEMENT | |
Edition statement | 6th ed., international ed. |
Remainder of edition statement | John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston ; |
-- | London : |
Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
Date of publication, distribution, etc. | c2008. |
PHYSICAL DESCRIPTION | |
Extent | xix, 533 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
GENERAL NOTE | |
General note | Previous ed.: 2005. |
BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
GENERAL NOTE | |
General note | Formerly CIP. |
Institution to which field applies | Uk |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Management and Business Studies. |
Source of heading or term | blcoll |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Walker, Orville C. |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Boyd, Harper W. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 658.802 MU MA | T0047087 | 0.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 23/01/2013 | Donation | 0.00 |