Scott, David Meerman.

The new rules of marketing and PR how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / [sound recording] : New rules of marketing & PR David Meerman Scott. - New York : Wiley / Gildan Media Corp, c2009. - 8 x CDs ; approx. 9 1/2 hours. - Your coach in a box .

Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. Includes index.

Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.

Adult Follett Library Resources. Adult.

9781596592902 0470547812

2009051245


Internet marketing.
Public relations.
Internet marketing.
Public relations.

HF5415.1265 / .S393 2010

658.8/72

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