The new rules of marketing and PR (Record no. 20881)

000 -LEADER
fixed length control field 01452pim a2200361 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091208s2009 njunnn f eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009051245
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781596592902
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470547812
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ICrlF
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .S393 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol12955802
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100020.0
CONTROL NUMBER
control field 53567
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Scott, David Meerman.
TITLE STATEMENT
Title The new rules of marketing and PR
-- [sound recording] :
Remainder of title how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /
Statement of responsibility, etc David Meerman Scott.
VARYING FORM OF TITLE
Title proper/short title New rules of marketing & PR
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Wiley / Gildan Media Corp,
Date of publication, distribution, etc c2009.
PHYSICAL DESCRIPTION
Extent 8 x CDs ;
Dimensions approx. 9 1/2 hours.
SERIES STATEMENT
Series statement Your coach in a box
GENERAL NOTE
General note Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.
SUMMARY, ETC.
Summary, etc Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
GENERAL NOTE
General note Includes index.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
TARGET AUDIENCE NOTE
Target audience note Adult.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type AUDIO CD/DVD
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-04-04 Donation 658.872 SC NE T0047743 2017-01-26 0.00 2017-01-26 AUDIO CD/DVD

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