Barker, Melissa S.
Social media marketing : a strategic approach Melissa S. Barker ... [et al.]. - Mason, OH : South-Western Cengage Learning, c2013. - xv, 380 p. : ill. ; 28 cm.
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans.
9780538480871 0538480874
Internet marketing--Textbooks
Viral marketing--Textbooks
658.872
Social media marketing : a strategic approach Melissa S. Barker ... [et al.]. - Mason, OH : South-Western Cengage Learning, c2013. - xv, 380 p. : ill. ; 28 cm.
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans.
9780538480871 0538480874
Internet marketing--Textbooks
Viral marketing--Textbooks
658.872