| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538480871 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538480874 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.872 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Barker, Melissa S. |
| TITLE STATEMENT |
|---|
| Title |
Social media marketing : |
| Subtitle |
a strategic approach |
| Statement of responsibility, etc |
Melissa S. Barker ... [et al.]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Mason, OH : |
| Publisher |
South-Western Cengage Learning, |
| Date |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 380 p. : |
| Other Details |
ill. ; |
| Size |
28 cm. |
| SUMMARY |
|---|
| Summary |
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet marketing |
| Geographic |
Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Viral marketing |
| Geographic |
Textbooks |
| ADDED ENTRY |
|---|
| Name |
Barker, Donald I. |
| ADDED ENTRY |
|---|
| Name |
Bormann, Nicholas F. |
| ADDED ENTRY |
|---|
| Name |
Neher, Krista E. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
8429 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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8430 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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8431 |
| ADDED ENTRY |
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8432 |
| ADDED ENTRY |
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8433 |
| ADDED ENTRY |
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8434 |