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Public relations campaign strategies :

Kendall, Robert

Public relations campaign strategies : planning for implementation / Robert Kendall. - 2nd ed. - New York : Addison-Wesley, c1996. - xi, 564 p. : ill., map ; 24 cm.

Includes bibliographical references (p. 533-547) and index.

ISBN: 9780673996923

LCCN: 95024103

Subjects--Topical Terms:
Public relations.
Public relations--United States.

LC Class. No.: HM263 / .K395 1996

Dewey Class. No.: 659.2

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