Public relations campaign strategies : (Record no. 21033)

MARC details
000 -LEADER
fixed length control field 00882pam a2200289 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950602s1996 nyuab b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95024103
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780673996923
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
GEOGRAPHIC AREA CODE
Geographic area code n-us---
LIBRARY OF CONGRESS CALL NUMBER
Classification number HM263
Item number .K395 1996
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition information 20
SYSTEM CONTROL NUMBER
System control number (IMchF)fol00345974
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100034.0
CONTROL NUMBER
control field 53756
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kendall, Robert
Fuller form of name (Robert Leon)
TITLE STATEMENT
Title Public relations campaign strategies :
Remainder of title planning for implementation /
Statement of responsibility, etc. Robert Kendall.
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Addison-Wesley,
Date of publication, distribution, etc. c1996.
PHYSICAL DESCRIPTION
Extent xi, 564 p. :
Other physical details ill., map ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 533-547) and index.
STUDY PROGRAM INFORMATION NOTE
Program name MMC930 MMC931 MMC932 MMC933
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Geographic subdivision United States.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.2 KE PU T0047949 21.99 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 12/05/2013 ABE 21.99