Can't buy me like :
Garfield, Bob.
Can't buy me like : how authentic customer connections drive superior results / Cannot buy me like Bob Garfield and Doug Levy. - London : Portfolio/Penguin, 2013. - 229 p. : ill. ; 24 cm.
Includes bibliographical references (p. 211-222) and index.
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
9781591845775 1591845777
Relationship marketing.
Business communication.
Marketing.
Social media--Marketing.
HF5415.55 / .G37 2013
658.812
Can't buy me like : how authentic customer connections drive superior results / Cannot buy me like Bob Garfield and Doug Levy. - London : Portfolio/Penguin, 2013. - 229 p. : ill. ; 24 cm.
Includes bibliographical references (p. 211-222) and index.
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
9781591845775 1591845777
Relationship marketing.
Business communication.
Marketing.
Social media--Marketing.
HF5415.55 / .G37 2013
658.812