| 000 -LEADER |
|---|
| fixed length control field |
01275cam a2200337Ia 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120620s2013 nyua b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781591845775 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1591845777 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)796756345 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Modifying agency |
BDX |
| -- |
JBL |
| -- |
YDXCP |
| -- |
CGP |
| -- |
WKM |
| -- |
BWX |
| -- |
VP@ |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.G37 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
23 |
|
|---|
| -- |
658.812/253 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn796756345 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100041.0 |
| CONTROL NUMBER |
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| control field |
53966 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garfield, Bob. |
| TITLE STATEMENT |
|---|
| Title |
Can't buy me like : |
| Remainder of title |
how authentic customer connections drive superior results / |
| Statement of responsibility, etc |
Bob Garfield and Doug Levy. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Cannot buy me like |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Portfolio/Penguin, |
| Date of publication, distribution, etc |
2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
229 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 211-222) and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levy, Doug. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |