Proulx, Mike.
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Social television Mike Proulx, Stacey Shepatin. - Hoboken, N.J. : John Wiley & Sons, c2012. - xvi, 272 p. ; 24 cm.
9781118167465 1118167465
2011276785
Television programs--Internet marketing.
Online social networks.
006.7/54
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Social television Mike Proulx, Stacey Shepatin. - Hoboken, N.J. : John Wiley & Sons, c2012. - xvi, 272 p. ; 24 cm.
9781118167465 1118167465
2011276785
Television programs--Internet marketing.
Online social networks.
006.7/54