Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
By: Proulx, Mike
Title By: Shepatin, Stacey
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2012.Description: xvi, 272 p. ; 24 cm.ISBN: 9781118167465; 1118167465Other title: Social television.Subject(s): Television programs -- Internet marketing | Online social networksDDC classification: 006.7/54 Online resources: More online. | Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 006.754 PR SO (Browse shelf) | Available | T0048238 |
Total holds: 0
Includes bibliographical references (p. 245-258) and index.