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Nahai, Nathalie.

Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai. - Harlow, England ; New York : Pearson, c2012. - xiv, 271 p. : col. ill. ; 23 cm.

"The secret strategies that make us click"- cover page.

Includes bibliographical references and index.

ISBN: 9780273772958 (softbound)

LCCN: 2012029103

Subjects--Topical Terms:
Internet marketing--Psychological aspects.
Internet advertising--Psychological aspects.
Web sites--Design.

LC Class. No.: HF5415.1265 / .N34 2012

Dewey Class. No.: 658.8/72