Content strategy for the Web /
Halvorson, Kristina.
Content strategy for the Web / Kristina Halvorson, Melissa Rach ; foreword by Sarah Cancilla, Facebook. - 2nd ed. - Berkeley, CA : New Riders, c2012. - xviii, 197 p. : ill. ; 23 cm.
Includes index.
Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?
9780321808301 0321808304
2012418305
Web site development.
Web site development--Management.
Content management.
006.7
Content strategy for the Web / Kristina Halvorson, Melissa Rach ; foreword by Sarah Cancilla, Facebook. - 2nd ed. - Berkeley, CA : New Riders, c2012. - xviii, 197 p. : ill. ; 23 cm.
Includes index.
Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?
9780321808301 0321808304
2012418305
Web site development.
Web site development--Management.
Content management.
006.7