Content strategy for the Web / (Record no. 21410)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2012418305 |
| ISBN | |
| International Standard Book Number | 9780321808301 |
| ISBN | |
| International Standard Book Number | 0321808304 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 006.7 |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Halvorson, Kristina. |
| TITLE STATEMENT | |
| Title | Content strategy for the Web / |
| Statement of responsibility, etc. | Kristina Halvorson, Melissa Rach ; foreword by Sarah Cancilla, Facebook. |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Berkeley, CA : |
| Publisher | New Riders, |
| Date | c2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xviii, 197 p. : |
| Other Details | ill. ; |
| Size | 23 cm. |
| GENERAL NOTE | |
| General note | Includes index. |
| SUMMARY | |
| Summary | Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Web site development. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Web site development |
| General | Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Content management. |
| ADDED ENTRY | |
| Personal name | Rach, Melissa. |
| ADDED ENTRY | |
| Personal name | Cancilla, Sarah. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr">https://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr</a> |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 39333 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 5148 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 39334 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 39335 |
| ADDED ENTRY | |
| -- | 39336 |
| ADDED ENTRY | |
| -- | 39337 |
| Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2017 | 006.7 HA CO | T0048476 | 99.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 07/08/2013 | Friendship bookshop |