Levinson, Jay Conrad.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson, Elly Valas and Orvel Ray Wilson. - Boulder, CO : Guerrilla Group Press, [2005] - xii, 400 p. : ill. ; 23 cm.
Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others.
1886481075
Marketing.
Retail trade--Management.
Small business--Management.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson, Elly Valas and Orvel Ray Wilson. - Boulder, CO : Guerrilla Group Press, [2005] - xii, 400 p. : ill. ; 23 cm.
Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others.
1886481075
Marketing.
Retail trade--Management.
Small business--Management.