Valls, Josep-Francesc.
Beyond the low cost business : rethinking the business model / Josep Francesc Valls Giménez; translated by Gabriel Genescà and Benjamin Rowdon. - New York : Palgrave Macmillan, 2013. - xiii, 199 p. : ill. ; 23 cm.
Includes bibliographical references (p. 186-191) and index.
List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.
9781137277527
2012045419
Cost effectiveness.
Cost control.
Business planning.
Management.
HD47.4 / .V35 2013
658.4/01
Beyond the low cost business : rethinking the business model / Josep Francesc Valls Giménez; translated by Gabriel Genescà and Benjamin Rowdon. - New York : Palgrave Macmillan, 2013. - xiii, 199 p. : ill. ; 23 cm.
Includes bibliographical references (p. 186-191) and index.
List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.
9781137277527
2012045419
Cost effectiveness.
Cost control.
Business planning.
Management.
HD47.4 / .V35 2013
658.4/01