Beyond the low cost business : rethinking the business model /
By: Valls, Josep-Francesc
Title By: Genesca, Gabriel [Translator.] | Rowdon, Benjamin [Translator.]
Material type:
BookPublisher: New York : Palgrave Macmillan, 2013.Description: xiii, 199 p. : ill. ; 23 cm.ISBN: 9781137277527Subject(s): Cost effectiveness | Cost control | Business planning | ManagementDDC classification: 658.4/01
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.401 VA BE (Browse shelf) | Available | T0048820 |
Total holds: 0
Includes bibliographical references (p. 186-191) and index.
List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.