Mattimore, Bryan W.
Idea stormers : how to lead and inspire creative breakthroughs / Bryan W. Mattimore. - 1st ed. - San Francisco, CA : Jossey-Bass, c2012. - x, 244 p. : ill. ; 24 cm.
Includes bibliographical references (p. 225-226) and index.
A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation tool kit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes.
Explains how to enhance creativity in a business setting, presents various idea-generating techniques, and lays out a framework for getting creative results from a group.
9781118134276 1118134273
2012022687
Creative ability in business.
Leadership.
HD53 / .M3744 2012
658.4/092
Idea stormers : how to lead and inspire creative breakthroughs / Bryan W. Mattimore. - 1st ed. - San Francisco, CA : Jossey-Bass, c2012. - x, 244 p. : ill. ; 24 cm.
Includes bibliographical references (p. 225-226) and index.
A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation tool kit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes.
Explains how to enhance creativity in a business setting, presents various idea-generating techniques, and lays out a framework for getting creative results from a group.
9781118134276 1118134273
2012022687
Creative ability in business.
Leadership.
HD53 / .M3744 2012
658.4/092