Idea stormers : how to lead and inspire creative breakthroughs /
By: Mattimore, Bryan W
Material type:
BookPublisher: San Francisco, CA : Jossey-Bass, c2012.Edition: 1st ed.Description: x, 244 p. : ill. ; 24 cm.ISBN: 9781118134276; 1118134273Subject(s): Creative ability in business | LeadershipDDC classification: 658.4/092 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4092 MA ID (Browse shelf) | Available | T0048929 |
Explains how to enhance creativity in a business setting, presents various idea-generating techniques, and lays out a framework for getting creative results from a group.
Includes bibliographical references (p. 225-226) and index.
A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation tool kit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes.