Content rules :
Handley, Ann, 1963-
Content rules : how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business / Ann Handley and C.C. Chapman. - Rev. and updated. - Hoboken, NJ : Wiley, c2012. - xxiv, 293 p. : ill. ; 23 cm. - New rules of social media series. .
Includes bibliographical references and index.
A guide to creating Web content and building a customer base that provides information and advice on storytelling, journalism, finding an authentic voice, leverage social media and social tools, creating a publishing schedule, and other related topics.
Adult Follett Library Resources. Adult.
9781118232606 (pbk.) 1118232607
Internet marketing.
Social media.
Web sites--Design.
Internet marketing.
Social media.
Web sites--Design.
HF5415.1265 / .H3577 2012
658.8/72
Content rules : how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business / Ann Handley and C.C. Chapman. - Rev. and updated. - Hoboken, NJ : Wiley, c2012. - xxiv, 293 p. : ill. ; 23 cm. - New rules of social media series. .
Includes bibliographical references and index.
A guide to creating Web content and building a customer base that provides information and advice on storytelling, journalism, finding an authentic voice, leverage social media and social tools, creating a publishing schedule, and other related topics.
Adult Follett Library Resources. Adult.
9781118232606 (pbk.) 1118232607
Internet marketing.
Social media.
Web sites--Design.
Internet marketing.
Social media.
Web sites--Design.
HF5415.1265 / .H3577 2012
658.8/72