Content rules : (Record no. 21785)

MARC details
000 -LEADER
fixed length control field 01476pam a2200373 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120621s2012 njua b 001 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118232606 (pbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118232607
CATALOGING SOURCE
Original cataloging agency ICrlF
Transcribing agency ICrlF
Modifying agency ICrlF
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .H3577 2012
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition information 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol14026489
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100139.0
CONTROL NUMBER
control field 54794
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Handley, Ann,
Dates associated with a name 1963-
TITLE STATEMENT
Title Content rules :
Remainder of title how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business /
Statement of responsibility, etc. Ann Handley and C.C. Chapman.
EDITION STATEMENT
Edition statement Rev. and updated.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2012.
PHYSICAL DESCRIPTION
Extent xxiv, 293 p. :
Other physical details ill. ;
Dimensions 23 cm.
SUMMARY, ETC.
Summary, etc. A guide to creating Web content and building a customer base that provides information and advice on storytelling, journalism, finding an authentic voice, leverage social media and social tools, creating a publishing schedule, and other related topics.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
TARGET AUDIENCE NOTE
Target audience note Adult.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web sites
General subdivision Design.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web sites
General subdivision Design.
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Chapman, C. C.
Fuller form of name (Charles C.)
SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title New rules of social media series.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.872 HA CO T0049023 86.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 04/09/2013 Kinokuniya 86.00