Odden, Lee.
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden. - Hoboken, NJ : Wiley, c2012. - xii, 243 p. : ill. ; 24 cm.
Includes bibliographical references (p. 233-238) and index.
Provides techniques for using search engines and social media in marketing efforts, covering creative tactics, consumer behavior, and weaving online efforts through an organization.
Adult Follett Library Resources. Adult.
9781118167779 (trade) 1118167775
Direct marketing.
Direct selling.
Social media.
Direct marketing.
Direct selling.
Social networking.
658.872
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden. - Hoboken, NJ : Wiley, c2012. - xii, 243 p. : ill. ; 24 cm.
Includes bibliographical references (p. 233-238) and index.
Provides techniques for using search engines and social media in marketing efforts, covering creative tactics, consumer behavior, and weaving online efforts through an organization.
Adult Follett Library Resources. Adult.
9781118167779 (trade) 1118167775
Direct marketing.
Direct selling.
Social media.
Direct marketing.
Direct selling.
Social networking.
658.872