| 000 -LEADER |
|---|
| fixed length control field |
01184pam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120512s2012 njua b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118167779 (trade) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118167775 |
| CATALOGING SOURCE |
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| Original cataloging agency |
ICrlF |
| Transcribing agency |
ICrlF |
| Modifying agency |
ICrlF |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13878319 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100139.0 |
| CONTROL NUMBER |
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| control field |
54795 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Odden, Lee. |
| TITLE STATEMENT |
|---|
| Title |
Optimize : |
| Remainder of title |
how to attract and engage more customers by integrating SEO, social media, and content marketing / |
| Statement of responsibility, etc |
Lee Odden. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 243 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Provides techniques for using search engines and social media in marketing efforts, covering creative tactics, consumer behavior, and weaving online efforts through an organization. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 233-238) and index. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct selling. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct marketing. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct selling. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social networking. |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |