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Cohen, William A., 1937-

The marketing plan / William A. Cohen. - 4th ed. - Hoboken, NJ : Wiley, c2005. - xviii, 348 p. : ill ; 28 cm.

Includes bibliographical references (p. 311-326) and index.

Presents a comprehensive guide to developing successful marketing plans, and includes information on targeting the market, establishing objectives, and more.

Adult Follett Library Resources.



ISBN: 0471230596 (acid-free paper)

LCCN: 2004047980

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415.13 / .C6348 2005

Dewey Class. No.: 658.8/02