The marketing plan /
By: Cohen, William A
Material type: BookPublisher: Hoboken, NJ : Wiley, c2005.Edition: 4th ed.Description: xviii, 348 p. : ill ; 28 cm.ISBN: 0471230596 (acid-free paper)Program: MARK344Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management | Strategic planningDDC classification: 658.8/02
Summary:
Presents a comprehensive guide to developing successful marketing plans, and includes information on targeting the market, establishing objectives, and more.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CO MA (Browse shelf) | Available | T0025356 |
Total holds: 0
Includes bibliographical references (p. 311-326) and index.
Presents a comprehensive guide to developing successful marketing plans, and includes information on targeting the market, establishing objectives, and more.
Adult Follett Library Resources.
MARK344 UOWD