Felton, George, 1947-
Advertising : concept and copy / George Felton. - 3rd ed. - 320 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
9780393733860
2013004842
Advertising.
HF5823 / .F43 2013
659.1
Advertising : concept and copy / George Felton. - 3rd ed. - 320 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
9780393733860
2013004842
Advertising.
HF5823 / .F43 2013
659.1