| 000 -LEADER |
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| fixed length control field |
00963cam a22003138i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130208s2013 nyu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013004842 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780393733860 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5823 |
| Item number |
.F43 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
17618692 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100153.0 |
| CONTROL NUMBER |
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| control field |
54963 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Felton, George, |
| Dates associated with a name |
1947- |
| TITLE STATEMENT |
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| Title |
Advertising : |
| Remainder of title |
concept and copy / |
| Statement of responsibility, etc |
George Felton. |
| EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
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| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
W.W. Norton & Company, |
| Date of production, publication, distribution, manufacture |
2013 |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1308 |
| PHYSICAL DESCRIPTION |
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| Extent |
320 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
28 cm. |
| CONTENT TYPE |
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| Content Type Term |
text |
| Source |
rdacontent |
| CARRIER TYPE |
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| Carrier Type Term |
volume |
| Source |
rdacarrier |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |