Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris, editors. - 1st edition. - xxxii, 344 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends.
9780734610997
Customer services--Study and teaching.
Marketing--Study and teaching.
Customer services.
658.812
Includes bibliographical references and index.
Has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends.
9780734610997
Customer services--Study and teaching.
Marketing--Study and teaching.
Customer services.
658.812