Aronczyk, Melissa.
Branding the nation : the global business of national identity / by Melissa Aronczyk. - ix, 226 p. : ill. ; 23 cm.
Includes bibliographical references and index.
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
9780199752164 9780199752171 (pbk. : alk. paper) 0199752168 0199752176
2013004224
Branding (Marketing)
International relations.
Mass media and international relations.
National characteristics--Political aspects.
HF5415.1255 / .A76 2013
352.7
Branding the nation : the global business of national identity / by Melissa Aronczyk. - ix, 226 p. : ill. ; 23 cm.
Includes bibliographical references and index.
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
9780199752164 9780199752171 (pbk. : alk. paper) 0199752168 0199752176
2013004224
Branding (Marketing)
International relations.
Mass media and international relations.
National characteristics--Political aspects.
HF5415.1255 / .A76 2013
352.7