MARC details
000 -LEADER |
fixed length control field |
01709cam a22003978i 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130220s2013 nyu b 001 0 eng |
SYSTEM CONTROL NUMBER |
System control number |
(DLC)17631152 |
SYSTEM CONTROL NUMBER |
System control number |
(DLC)2013004224 |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2013004224 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199752164 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199752171 (pbk. : alk. paper) |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Description conventions |
rda |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
.A76 2013 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
352.7 |
Edition information |
23 |
SYSTEM CONTROL NUMBER |
System control number |
17631152 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0199752168 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0199752176 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126100200.0 |
CONTROL NUMBER |
control field |
55058 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Aronczyk, Melissa. |
TITLE STATEMENT |
Title |
Branding the nation : |
Remainder of title |
the global business of national identity / |
Statement of responsibility, etc. |
by Melissa Aronczyk. |
PROJECTED PUBLICATION DATE |
Projected publication date |
1111 |
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York : |
Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
PHYSICAL DESCRIPTION |
Extent |
ix, 226 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
FORMATTED CONTENTS NOTE |
Formatted contents note |
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International relations. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media and international relations. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
National characteristics |
General subdivision |
Political aspects. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |