Lord, Bob, 1963-
Converge : transforming business at the intersection of marketing and technology / Bob Lord, Ray Velez. - x, 245 p. : ill. ; 24 cm.
Includes index.
The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts.
9781118575529
2012049840
Business.
Marketing.
Technological innovations.
HF1008 / .L67 2013
658.4/062
Converge : transforming business at the intersection of marketing and technology / Bob Lord, Ray Velez. - x, 245 p. : ill. ; 24 cm.
Includes index.
The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts.
9781118575529
2012049840
Business.
Marketing.
Technological innovations.
HF1008 / .L67 2013
658.4/062