Converge : transforming business at the intersection of marketing and technology /
By: Lord, Bob
Title By: Velez, Ray
Material type:
BookPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Description: x, 245 p. : ill. ; 24 cm.Content type: text Carrier type: volumeISBN: 9781118575529Subject(s): Business | Marketing | Technological innovationsDDC classification: 658.4/062
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4062 LO CO (Browse shelf) | Available | T0049399 |
Total holds: 0
Includes index.
The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts.