Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill. (some col ; 26 cm.
Includes bibliographical references and indexes.
Provides a comprehensive overview of consumer behavior, discussing consumer research; market segmentation; consumer motivation, personality, perception, and attitude; reference groups; the decision making process; and other related topics.
Adult Follett Library Resources.
9780131869608 (trade : alk. paper) 0131869604 (trade : alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing)
Consumers.
Motivation (Psychology)
Marketing.
HF5415.32 / .S35 2007
658.8/342
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill. (some col ; 26 cm.
Includes bibliographical references and indexes.
Provides a comprehensive overview of consumer behavior, discussing consumer research; market segmentation; consumer motivation, personality, perception, and attitude; reference groups; the decision making process; and other related topics.
Adult Follett Library Resources.
9780131869608 (trade : alk. paper) 0131869604 (trade : alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing)
Consumers.
Motivation (Psychology)
Marketing.
HF5415.32 / .S35 2007
658.8/342